As CEO of The Coaching Academy, the world's largest training organisation for coaches, Bev has founded a number of businesses under the 'Academy' umbrella including Corporate Solutions, the Personal Success Academy Online and the Entrepreneurs' Business Academy, a joint venture with James Caan from the hit BBC show, Dragons' Den.

In her early years Bev has been involved in a variety of industries, including hair and beauty salons, health clubs, international training, coaching and consulting companies and more.

The Coaching Academy - CEO

"The Coaching Academy is now the number one coach training programme in Britain" - The Observer

Established in 1999, The Coaching Academy is now the largest training organisation of its kind in the world.

CEO Bev James, trained with The Coaching Academy herself, attending one of our free 2 day coaching courses back in 2005. Having experience as a delegate, student of The Coaching Academy, there is no one more committed to ensuring our delivery is world class. Bev became CEO in November 2007.

> Find out about our Free 2day introduction to coaching course here

The Entrepreneurs Business Academy - Managing Director

A joint venture from Bev James and James Caan.

The Entrepreneurs' Business Academy is a unique and highly practical one stop resource for business owners and aspiring entrepreneurs, providing a range of courses , events and materials that give step-by-step guidance for entrepreneurs on their business journey. The EBA's courses have been created by James Caan and Bev James, and specifically designed to teach its participants the skills required to take an idea and turn it into a reality.

Note: The EBA is currently not taking additional members.

> Find out more about the EBA by clicking here

The Personal Success Academy - Managing Director

The UK's largest online personal development programme.

An online personal development programme that offers an immediate download of over 20 highly informative modules to maximize your abilities and potential - learn from industry experts in the comfort of your own home in your own time.

> Signup the The Personal Success Academy here

Start Up Loans - Director of Mentoring

Over £100 million lent and over 20,000 businesses started.

A Government funded scheme to provide advice, business loan and mentoring to Start Up Businesses.

Bev has been on the Board of Directors since the scheme began in June 2012.

> For more information visit

Giving Back - The Dame Kelly Holmes Trust

"Bev James is one of our founding national supporters of the work we do with supporting athletes at the Dame Kelly Holmes Trust. Along with her company support Bev is now also a vital member of our Athlete Strategy Committee. Thanks to Bev's support, her expertise and endless energy over the past 6 years we now support over 250 elite sport performers a year who in turn give back to ensure we can make a difference to 50,000 disadvantaged young people in the UK. Thank you." - Dame Kelly Holmes, Founder and Chair, Dame Kelly Holmes Trust

> Find out more about the trust by clicking here

"At the core of any successful business is marketing. In my health clubs days it was crucial to generate enough interest and get people through the door, with my seminar business it's bums on seats, if I had a hotel it would be heads on beds. Of course this is just the beginning, you need to excel in customer service and have the ability to recruit, train, retain and continually develop people to become a highly motivated team.

I truly love business and thrive on creating value for others through quality products and services. My team are the backbone of the business and they share my passion for quality, creativity, service and continued improvement and development."

Bev James

Companies, Directorships & Associations

The Coaching Academy The Entrepreneurs Business Academy Startup Loans Dame Kelly Holmes Trust

Supported Charities

Do It! For Charity