Caroline Hirons

Author & Global Skincare Expert

A globally qualified advanced aesthetician and Sunday Times Bestselling Author, there is no one who knows the Industry or skincare better than Caroline Hirons.

About Caroline

She is trained in over 100 brands, spanning high end to high street. Starting her career on the shop floor at 15, Caroline has 35 years’ experience in retail and 25 years in beauty. For the last 10 years she’s been working as an advisory consultant to brand owners and all major beauty corporations.

Caroline started her eponymous skincare blog in 2010 and has since amassed over 220 million views. With a combined social following of over 1 million, Caroline’s obsessively engaged, loyal fans refer to themselves as ‘The Freaks’. This community generates such power that when she recommends a product it often sells out worldwide within hours, leading her to be named by media as ‘the most powerful woman in beauty’.

Published in June 2020, Caroline’s debut book Skincare shot to Number 1 in the UK’s overall book chart. It is the no-nonsense guide to skincare that imparts all of her wisdom, showing you how to choose the right products based on your age, skin concerns and budget. Skincare has become the UK’s bestselling skincare book of all time, winning Lifestyle Book of the Year at the British Book Awards 2021 and selling 220,000 copies to date.

In November 2021, she fulfilled her promise to keep the book as updated as possible and released Skincare: The New Edit.

Caroline is also the Co-Founder and Chair of the Beauty Backed Trust which is made up of the most prestigious and experienced people across the British beauty industry. Initially a fundraising initiative, Beauty Backed launched in August 2020 and raised nearly £600,000 to financially support the reopening of the beauty industry. To ensure the money raised went to those who needed it most, Caroline created the Trust which aims to support everyone and anyone who works in the beauty industry.

This year, Caroline took on the tech giants, launching the world’s most comprehensive skin care app, Skin Rocks, coined the 'Google of skincare' by users. Going straight to Number 1 on the Free App Downloads chart, this app is built on expertise, science and research.

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What's New?

November 2022

Watching the skincare queen in action, Caroline Hirons speaking at SpaceNK for Tatcha

November 2022

With Christmas round the corner the wonderful Caroline Hirons is working with Strivectin to showcase their new gift sets!

October 2022

Check out Caroline Hirons Instagram stories for her collaboration with CeraVe

September 2022

Did you catch Caroline Hirons on This Morning for her skincare clinic?

August 2022

Skincare queen Caroline Hirons shares the new Curel Anti Wrinkle Hydrating Serum

July 2022

Skincare queen Caroline Hirons has partnered with Coola for the launch of their new SPF

June 2022

The skincare queen Caroline Hirons is working with Sunday Riley for the launch of their new vitamin c cream

June 2022

Caroline Hirons is back on our screens answering questions for This Morning’s Skincare Clinic

May 2022

You won’t want to miss this skincare masterclass hosted by Caroline Hirons at SpaceNK’s pop up for Tatcha Tuesday 31st from 5pm

May 2022

Congratulations Caroline Hirons on being awarded ‘Outstanding Contribution to the Industry’ for her incredible work in the beauty industry at the BABTAC & CIBTAC Awards 2022

April 2022

We are ready for the summer sunshine after Caroline Hirons skincare segment on This Morning discussing the importance of SPF

April 2022

Skincare expert Caroline Hirons put together a list of her favourite Glossier skincare products! Check out Caroline's Live from earlier this week or visit the Glossier site to see her top picks!

February 2022

The queen of skincare Caroline Hirons on This Morning answering questions on menopausal skincare!

January 2022

Congratulations to Caroline Hirons and Strivectin on their fantastic ‘Tears of my Enemies’ product collaboration!

October 2021

The wonderful Caroline Hirons on This Morning.

August 2021

Congratulations to the queen of skincare, the wonderful Caroline on the launch of her website for Skin Rocks!

May 2021

A HUGE congratulations Caroline for winning 'Book of the Year - Non Fiction Lifestyle' at the British Book Awards!

March 2021

Caroline's Beauty Backed campaign has done amazing work during the pandemic and raised over £600,000 for beauty businesses - we are pleased to report that thanks to its industry-driving work, Caroline has announced that Beauty Backed has been awarded Trust status. Well done Caroline!

March 2021

Congratulations Caroline on her British Book Award nomination - we couldn’t be prouder!

March 2021

Congratulations to Caroline for winning the BABTAC (British Association of Beauty Therapist and Cosmetologists) annual award for Outstanding Contribution To The Industry for her work personally pioneering and leading the Beauty Backed Campaign helping beauty businesses worst affected during the Covid pandemic. Well done Caroline!

January 2021

Caroline's first book Skin Care was one of Amazon's most sold books of 2020! We loved the way they marked this fantastic achievement in Leicester Square yesterday - congratulations Caroline!

December 2020

Caroline featured in The Sunday Times' as one of their Women of the Year for 2020 - this year she launched the Beauty Backed and Book Beauty campaigns to help the beauty industry. She also released her debut book ‘Skincare’ which is this year’s 7th highest selling hardback manual - well done Caroline! (

November 2020

Caroline Hirons has announced the ‘Back Beauty’ campaign ( which encourages the public to support the Beauty industry by booking future appointments, buying gift vouchers and buying your normal skincare routine from them via online or telephone sales. Launching Monday 16th November 2020, the Back Beauty campaign seeks to help the industry stay afloat following a second hit to their income. This is after the first lockdown saw the entire Beauty industry, worth £28 billion to the UK economy, shut down while the country got to grips with Covid-19.

October 2020

Well done to Caroline for all of her efforts in helping raise money for the beauty industry, her total to date is already over £500,000. Keep going Caroline!

September 2020

Caroline's phenomenal first book Skin Care has now reached over 100,000 in sales. We couldn't be prouder of Caroline's success.

August 2020

Caroline's #1 best-selling skincare book has officially been named the best selling skin care book of all time.

July 2020

Caroline's Beauty Backed Campaign smashed its original target of £250,000 and has raised to date £346,095 for the beauty industry affected by global pandemic.

June 2020

Her debut book 'Skincare: The Ultimate No-Nonsense Guide', is published June 25th. The book was announced in October 2019 and went straight to number 1 in Amazon's Hot New Releases and has remained in the chart since!

April-June 2020

Caroline has also been doing her bit in 'lockdown' with 'Dermatica'. Anyone with an NHS email address has been eligible to receive free treatments throughout April, May and June! We love to see our clients being typically selfless by doing what they can to give back to their community.

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