Richie Norton is a former rugby player turned Yogi adrenaline chaser. After starting his career on the rugby pitch, Richie suffered a series of injuries which saw him make the life-changing transition from athlete to coach. This shift lead Richie on his own path of self-discovery and while travelling the world, he found his now life-long passion for yoga and performance coaching.
Over the past ten years, Richie has worked all over the globe and his client roster reads like an A-List party guestlist. Whether it's training Orlando Bloom to get movie-ready or PT sessions with the likes of Joe Wicks, Yoga with Fearne Cotton and alpine altitude training with British motorcycle racing champ, Chaz Davies, Richie gets results. Richie is an XPT Life Master Coach and his unique training methods experiment with a mix of meditation practices, callisthenics, capoeira and his beloved yoga.
Recently, Richie has worked with brands such as Fiit, Jeep, New Balance, RedBull, Speedo, Triumph, The NorthFace and Axa PPP Healthcare. Richie's 'Vibe Tribe' online community has seen him offer training advice, coaching and mental health life hacks and tips to a loyal family of members during the 2020 lockdown. Now residing in rural Wales, Richie takes every opportunity he can to reconnect himself and his clients with the power of nature and the great outdoors.
We are delighted to announce the publication of ‘Lift Your Vibe’ by Richie this June! In this book Richie shares his transformative, simple-to-follow daily rituals that fit into even the busiest schedule to help you sleep better, feel better and live better! Available now for pre-order.
Great news Richie has partnered with Gillette on their #BestFaceForward campaign!