She is trained in over 100 brands, spanning high end to high street. Starting her career on the shop floor at 15, Caroline has 35 years’ experience in retail and 25 years in beauty. For the last 10 years she’s been working as an advisory consultant to brand owners and all major beauty corporations.
Caroline started her eponymous skincare blog in 2010 and has since amassed over 220 million views. With a combined social following of over 1 million, Caroline’s obsessively engaged, loyal fans refer to themselves as ‘The Freaks’. This community generates such power that when she recommends a product it often sells out worldwide within hours, leading her to be named by media as ‘the most powerful woman in beauty’.
Published in June 2020, Caroline’s debut book Skincare shot to Number 1 in the UK’s overall book chart. It is the no-nonsense guide to skincare that imparts all of her wisdom, showing you how to choose the right products based on your age, skin concerns and budget. Skincare has become the UK’s bestselling skincare book of all time, winning Lifestyle Book of the Year at the British Book Awards 2021 and selling 220,000 copies to date.
In November 2021, she fulfilled her promise to keep the book as updated as possible and released Skincare: The New Edit.
Caroline is also the Co-Founder and Chair of the Beauty Backed Trust which is made up of the most prestigious and experienced people across the British beauty industry. Initially a fundraising initiative, Beauty Backed launched in August 2020 and raised nearly £600,000 to financially support the reopening of the beauty industry. To ensure the money raised went to those who needed it most, Caroline created the Trust which aims to support everyone and anyone who works in the beauty industry.
This year, Caroline took on the tech giants, launching the world’s most comprehensive skin care app, Skin Rocks, coined the 'Google of skincare' by users. Going straight to Number 1 on the Free App Downloads chart, this app is built on expertise, science and research.
The queen of skincare Caroline Hirons on This Morning answering questions on menopausal skincare!
Congratulations to Caroline Hirons and Strivectin on their fantastic ‘Tears of my Enemies’ product collaboration!
The wonderful Caroline Hirons on This Morning.
Congratulations to the queen of skincare, the wonderful Caroline on the launch of her website for Skin Rocks!
A HUGE congratulations Caroline for winning 'Book of the Year - Non Fiction Lifestyle' at the British Book Awards!
Caroline's Beauty Backed campaign has done amazing work during the pandemic and raised over £600,000 for beauty businesses - we are pleased to report that thanks to its industry-driving work, Caroline has announced that Beauty Backed has been awarded Trust status. Well done Caroline!
Congratulations Caroline on her British Book Award nomination - we couldn’t be prouder!
Congratulations to Caroline for winning the BABTAC (British Association of Beauty Therapist and Cosmetologists) annual award for Outstanding Contribution To The Industry for her work personally pioneering and leading the Beauty Backed Campaign helping beauty businesses worst affected during the Covid pandemic. Well done Caroline!
Caroline's first book Skin Care was one of Amazon's most sold books of 2020! We loved the way they marked this fantastic achievement in Leicester Square yesterday - congratulations Caroline!
Caroline featured in The Sunday Times' as one of their Women of the Year for 2020 - this year she launched the Beauty Backed and Book Beauty campaigns to help the beauty industry. She also released her debut book ‘Skincare’ which is this year’s 7th highest selling hardback manual - well done Caroline! (https://www.thetimes.co.uk/article/women-of-the-year-2020-jp770mptk)
Caroline Hirons has announced the ‘Back Beauty’ campaign (https://beautybacked.com/) which encourages the public to support the Beauty industry by booking future appointments, buying gift vouchers and buying your normal skincare routine from them via online or telephone sales. Launching Monday 16th November 2020, the Back Beauty campaign seeks to help the industry stay afloat following a second hit to their income. This is after the first lockdown saw the entire Beauty industry, worth £28 billion to the UK economy, shut down while the country got to grips with Covid-19.
Well done to Caroline for all of her efforts in helping raise money for the beauty industry, her total to date is already over £500,000. Keep going Caroline!
Caroline's phenomenal first book Skin Care has now reached over 100,000 in sales. We couldn't be prouder of Caroline's success.
Caroline's #1 best-selling skincare book has officially been named the best selling skin care book of all time.
Caroline's Beauty Backed Campaign smashed its original target of £250,000 and has raised to date £346,095 for the beauty industry affected by global pandemic.
Her debut book 'Skincare: The Ultimate No-Nonsense Guide', is published June 25th. The book was announced in October 2019 and went straight to number 1 in Amazon's Hot New Releases and has remained in the chart since!
Caroline has also been doing her bit in 'lockdown' with 'Dermatica'. Anyone with an NHS email address has been eligible to receive free treatments throughout April, May and June! We love to see our clients being typically selfless by doing what they can to give back to their community.