A globally qualified advanced aesthetician, Caroline has over 35 years of experience in retail, including 23 in skincare, consulting and advising for retailers and brands in the skincare industry. Her expertise insights about the industry she loves, shining an honest light on products that really work, and never sugar-coating her opinion.
Since starting her blog in 2010, Caroline's no-nonsense approach on what you do and don't need to put on your skin has led her to be named 'The Skincare Queen' by her millions of followers around the world. Caroline is obsessed with skincare - it's her business as well as her hobby. It's also in her blood as both her mum and nana worked behind beauty counters.
Working with household names and skincare giants from Clinique, Space NK, Clarins, DCL, Pixie, Herbivore and Eucerine, Caroline has helped change the skin of millions of women around the world.
Her YouTube tutorial videos have been watched over 12 million times and she has a loyal following on her social channels. Her humour and honesty generate such power, that if she recommends a product it usually sells out worldwide.
Caroline's first book Skin Care was one of Amazon's most sold books of 2020! We loved the way they marked this fantastic achievement in Leicester Square yesterday - congratulations Caroline!
Caroline featured in The Sunday Times' as one of their Women of the Year for 2020 - this year she launched the Beauty Backed and Book Beauty campaigns to help the beauty industry. She also released her debut book ‘Skincare’ which is this year’s 7th highest selling hardback manual - well done Caroline! (https://www.thetimes.co.uk/article/women-of-the-year-2020-jp770mptk)
Caroline Hirons has announced the ‘Back Beauty’ campaign (https://beautybacked.com/) which encourages the public to support the Beauty industry by booking future appointments, buying gift vouchers and buying your normal skincare routine from them via online or telephone sales. Launching Monday 16th November 2020, the Back Beauty campaign seeks to help the industry stay afloat following a second hit to their income. This is after the first lockdown saw the entire Beauty industry, worth £28 billion to the UK economy, shut down while the country got to grips with Covid-19.
Well done to Caroline for all of her efforts in helping raise money for the beauty industry, her total to date is already over £500,000. Keep going Caroline!
Caroline's phenomenal first book Skin Care has now reached over 100,000 in sales. We couldn't be prouder of Caroline's success.
Caroline's #1 best-selling skincare book has officially been named the best selling skin care book of all time.
Caroline's Beauty Backed Campaign smashed its original target of £250,000 and has raised to date £346,095 for the beauty industry affected by global pandemic.
Her debut book 'Skincare: The Ultimate No-Nonsense Guide', is published June 25th. The book was announced in October 2019 and went straight to number 1 in Amazon's Hot New Releases and has remained in the chart since!
Caroline has also been doing her bit in 'lockdown' with 'Dermatica'. Anyone with an NHS email address has been eligible to receive free treatments throughout April, May and June! We love to see our clients being typically selfless by doing what they can to give back to their community.