Caroline Hirons

Author & Global Skincare Expert

A globally qualified advanced aesthetician and Sunday Times Bestselling Author, there is no one who knows the Industry or skincare better than Caroline Hirons.

About Caroline

From the shop floor to CEO, Caroline Hirons is considered the most powerful woman in the skincare industry. Caroline literally grew up around the beauty industry, with her mother and grandmother working in the industry from the 1960s onwards.

Since its launch in 2010, has amassed over 180 million views. In 2020, Caroline’s debut book ‘Skincare’ stormed to number 1 in the Sunday Times bestseller chart and became the best-selling skincare book of all time. The Limited Edition multi-branded Kits showcasing the best of skincare launched in 2019 and are consistent sell-outs.

2022 saw Caroline join the tech giants, launching the world’s most comprehensive skincare app, Skin Rocks. Going straight to number 1 on the Free App Downloads chart, the app has over 150,000 downloads, and regular users check it up to 3 times a day. Her much-anticipated product range, Skin Rocks, launched its Retinoid collection in December, with new lines coming this spring. Years in the making with globally leading scientists and world-class laboratories, Skin Rocks retails exclusively on and in all Space NK doors nationwide.

In August 2020, Caroline launched the Beauty Backed fundraising initiative to support those in the industry who were directly impacted by the COVID-19 pandemic and subsequent lockdowns. The initiative raised over £600,000 between August and December of that year alone.

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What's New?

May 2023

Hirons Siren! Biore UV Aqua Rich SPF 30 & 50 is now available in the UK and has received the Caroline Hirons seal of approval. Caroline's review says "It’s lightweight, layers well and keeps your skin hydrated throughout the day. Suitable for all skin types and tones, this absorbs well and leaves no white cast." This SPF is based on the cult Japanese product, and is available exclusively at Superdrug.

March 2023

The award-winning no-nonsense guide and Sunday Times No. 1 best-seller 'Skincare' by Caroline Hirons is on offer in the Amazon Spring Sale! Caroline's straight-talking advice on all things skin and skincare is the go-to book for people of all ages and skin types who want to feel and look fantastic. It explains the facts, the myths and the best way to get good skin – on any budget. Buy now to start your journey to healthier, glowing skin .

March 2023

The new range from Dermatica gets the Hirons Seal of Approval! Read Caroline's full review on, the new products can be used alongside the brand's prescription offering, they are efficacious but at an excellent price point.

February 2023

Skincare expert Caroline Hirons recommends Kelocote for treating scars - see the full review on Caroline’s grid

February 2023

Caroline Hirons loves the new edition to the Dr Jart range

January 2023

Caroline Hirons partners with Skin + Me

January 2023

Caroline Hirons was on This Morning recommending some of her favourite products to help treat skin pigmentation.

December 2022

Congratulations Caroline Hirons, for selling over 300,00 copies!

November 2022

Watching the skincare queen in action, Caroline Hirons speaking at SpaceNK for Tatcha

November 2022

With Christmas round the corner the wonderful Caroline Hirons is working with Strivectin to showcase their new gift sets!

October 2022

Check out Caroline Hirons Instagram stories for her collaboration with CeraVe

September 2022

Did you catch Caroline Hirons on This Morning for her skincare clinic?

August 2022

Skincare queen Caroline Hirons shares the new Curel Anti Wrinkle Hydrating Serum

July 2022

Skincare queen Caroline Hirons has partnered with Coola for the launch of their new SPF

June 2022

The skincare queen Caroline Hirons is working with Sunday Riley for the launch of their new vitamin c cream

June 2022

Caroline Hirons is back on our screens answering questions for This Morning’s Skincare Clinic

May 2022

You won’t want to miss this skincare masterclass hosted by Caroline Hirons at SpaceNK’s pop up for Tatcha Tuesday 31st from 5pm

May 2022

Congratulations Caroline Hirons on being awarded ‘Outstanding Contribution to the Industry’ for her incredible work in the beauty industry at the BABTAC & CIBTAC Awards 2022

April 2022

We are ready for the summer sunshine after Caroline Hirons skincare segment on This Morning discussing the importance of SPF

April 2022

Skincare expert Caroline Hirons put together a list of her favourite Glossier skincare products! Check out Caroline's Live from earlier this week or visit the Glossier site to see her top picks!

February 2022

The queen of skincare Caroline Hirons on This Morning answering questions on menopausal skincare!

January 2022

Congratulations to Caroline Hirons and Strivectin on their fantastic ‘Tears of my Enemies’ product collaboration!

October 2021

The wonderful Caroline Hirons on This Morning.

August 2021

Congratulations to the queen of skincare, the wonderful Caroline on the launch of her website for Skin Rocks!

May 2021

A HUGE congratulations Caroline for winning 'Book of the Year - Non Fiction Lifestyle' at the British Book Awards!

March 2021

Caroline's Beauty Backed campaign has done amazing work during the pandemic and raised over £600,000 for beauty businesses - we are pleased to report that thanks to its industry-driving work, Caroline has announced that Beauty Backed has been awarded Trust status. Well done Caroline!

March 2021

Congratulations Caroline on her British Book Award nomination - we couldn’t be prouder!

March 2021

Congratulations to Caroline for winning the BABTAC (British Association of Beauty Therapist and Cosmetologists) annual award for Outstanding Contribution To The Industry for her work personally pioneering and leading the Beauty Backed Campaign helping beauty businesses worst affected during the Covid pandemic. Well done Caroline!

January 2021

Caroline's first book Skin Care was one of Amazon's most sold books of 2020! We loved the way they marked this fantastic achievement in Leicester Square yesterday - congratulations Caroline!

December 2020

Caroline featured in The Sunday Times' as one of their Women of the Year for 2020 - this year she launched the Beauty Backed and Book Beauty campaigns to help the beauty industry. She also released her debut book ‘Skincare’ which is this year’s 7th highest selling hardback manual - well done Caroline! (

November 2020

Caroline Hirons has announced the ‘Back Beauty’ campaign ( which encourages the public to support the Beauty industry by booking future appointments, buying gift vouchers and buying your normal skincare routine from them via online or telephone sales. Launching Monday 16th November 2020, the Back Beauty campaign seeks to help the industry stay afloat following a second hit to their income. This is after the first lockdown saw the entire Beauty industry, worth £28 billion to the UK economy, shut down while the country got to grips with Covid-19.

October 2020

Well done to Caroline for all of her efforts in helping raise money for the beauty industry, her total to date is already over £500,000. Keep going Caroline!

September 2020

Caroline's phenomenal first book Skin Care has now reached over 100,000 in sales. We couldn't be prouder of Caroline's success.

August 2020

Caroline's #1 best-selling skincare book has officially been named the best selling skin care book of all time.

July 2020

Caroline's Beauty Backed Campaign smashed its original target of £250,000 and has raised to date £346,095 for the beauty industry affected by global pandemic.

June 2020

Her debut book 'Skincare: The Ultimate No-Nonsense Guide', is published June 25th. The book was announced in October 2019 and went straight to number 1 in Amazon's Hot New Releases and has remained in the chart since!

April-June 2020

Caroline has also been doing her bit in 'lockdown' with 'Dermatica'. Anyone with an NHS email address has been eligible to receive free treatments throughout April, May and June! We love to see our clients being typically selfless by doing what they can to give back to their community.

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