Caroline Hirons

Global Skincare Expert

Caroline Hirons has been dubbed 'the most powerful woman in beauty'. The Queen of Skincare has a staggering 120 million visits to her online blog and continues to take the skincare world by storm - when she recommends a product, it sells out!

About Caroline

A globally qualified advanced aesthetician, Caroline has over 35 years of experience in retail, including 23 in skincare, consulting and advising for retailers and brands in the skincare industry. Her expertise insights about the industry she loves, shining an honest light on products that really work, and never sugar-coating her opinion.

Since starting her blog in 2010, Caroline's no-nonsense approach on what you do and don't need to put on your skin has led her to be named 'The Skincare Queen' by her millions of followers around the world. Caroline is obsessed with skincare - it's her business as well as her hobby. It's also in her blood as both her mum and nana worked behind beauty counters.

Working with household names and skincare giants from Clinique, Space NK, Clarins, DCL, Pixie, Herbivore and Eucerine, Caroline has helped change the skin of millions of women around the world.

Her YouTube tutorial videos have been watched over 12 million times and she has a loyal following on her social channels. Her humour and honesty generate such power, that if she recommends a product it usually sells out worldwide.

PR, Media and Professional Booking Enquires for Caroline Hirons:







What's New?

October 2020

Well done to Caroline for all of her efforts in helping raise money for the beauty industry, her total to date is already over £500,000. Keep going Caroline!

September 2020

Caroline's phenomenal first book Skin Care has now reached over 100,000 in sales. We couldn't be prouder of Caroline's success.

August 2020

Caroline's #1 best-selling skincare book has officially been named the best selling skin care book of all time.

July 2020

Caroline's Beauty Backed Campaign smashed its original target of £250,000 and has raised to date £346,095 for the beauty industry affected by global pandemic.

June 2020

Her debut book 'Skincare: The Ultimate No-Nonsense Guide', is published June 25th. The book was announced in October 2019 and went straight to number 1 in Amazon's Hot New Releases and has remained in the chart since!

April-June 2020

Caroline has also been doing her bit in 'lockdown' with 'Dermatica'. Anyone with an NHS email address has been eligible to receive free treatments throughout April, May and June! We love to see our clients being typically selfless by doing what they can to give back to their community.

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