With over 10 years experience in understanding and treating skin health, she has become a pivotal champion and advocate for providing the tools for people of colour to be educated on their unique skincare needs whilst pushing the beauty industry forward in its requirements to serve this sector.
Her work as an educator in diversity and authority for elevated beauty conversation for all, has seen her lead panel talks with the likes of the House of Commons, Stylist Live, Cosmoprof and Refinery29. Dija is also a columnist for Glamour Magazine.
Understanding that championing change is as much about educating and providing resources from a B2B perspective Dija also hosts workshops for industry professionals and organisations on how to attract and service consumers of colour with previous clients being Soho House Group's Cowshed, Aesthetic Journal and Aesthetic Medicine Journal.
Dija sits on the expert board for the British Association of Beauty Therapy & Cosmetology (BABTAC), is a founding member of the Black Aesthetics Advisory Board and also sits on the advisory board for the British beauty sector. She also works with a host of respected brands within the aesthetics and cosmeceutical industries as a consultant and Key Opinion Leader (KOL).
Dija's Westroom Aesthetics has been included in The Style Magazine's Big Beauty Address Book - as Best for High-Tech Facials - well done!
Congratulations to Dija who has just become a signed author with Harper Collins with her debut book set for release spring 2022.